I once heard that the “World’s Greatest” copywriter, Gary Bencivenga, had a trick he used to boost the odds he’d crank out a highly-profitable promotion. View Gary Bencivenga’s profile on LinkedIn, the world’s largest professional community. Gary has 1 job listed on their profile. See the complete profile on. gary bencivenga. “The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the.
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Significantly, there were several attendees who had never been to a direct marketing seminar before in their lives. The prospect of missing the Bencivenga seminar was unacceptable. While I have no intention of taking this down a Horatio Alger path, a little back story makes the point.
Not so long before this bencivsnga, I filed for bankruptcy. Bencifenga I received announcement that the seminar registration was opening up in FebruaryI did something which was very uncomfortable.
In fact, I would have preferred sitting on a giant saguaro cactus. I was strapped and this was the only way to ensure my place at the seminar. A man of my age is supposed to be the one doling out the dosh. Not asking for it. The difference is a couple of zeros and perception. At the time, I had just developed my first info product which was a system for tracking down the most successful space advertising in history using giant but little known online databases.
I pulled together all the testimonials I could and feverishly started contacting potential joint venture partners.
With several affiliates on board, I scheduled a launch in April, just a month before the seminar. And there were orders too.
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Five thousand tary back to my lenders, five went in the bank, and the other five went in my pocket. Now, when I say this went in my pocket, I mean literally. I had a a wad of fifty dollar bills in my pocket. Walking around Manhattan with those C-notes tucked in bencivengs pocket quickly exorcised the negative feelings I had two months prior.
Four word statement is a lifetime guiding force: The seminar began on Friday, May 20th at the St. The energy level bencivenag off the charts.
Of course, the surroundings were more what one would associate with a roomful of i-bankers from Goldman or JP Morgan, not a group of copywriters and direct marketers. Bencivenga was making a statement by holding the event at the St.
Regis instead of the Hotel Pennsylvania. In fact, he started off his presentation by acknowledging his upbringing in Benivenga Heights, Brooklyn — a place that might as well be miles instead of the 11 miles it is from Midtown Manhattan. And he was supplying us with the tools to have it. In a newsletter, Gary Halbert wrote about how Bencivenga gifted him with a solid gold coin.
Gary Halbert spoke of how meaningful this was to him despite the fact the coin was lost in one of the numerous hurricanes and discombobulations of benxivenga life.
I and two other attendees: In most cases, the difference between the two packages was the headline. It was a kick winning this contest given all the direct marketing and copywriting talent in the room. I chalk it up to one part luck and one part obsession with researching winning space ads.
Funniest scene at the seminar: Three world class copywriters — Jim Punkre, David Deutsch and John Carlton — all stepping out the window onto the fire escape twenty floors above street level.
Anyone who did not attend the seminar missed the event of a lifetime. When one of the winningest writers in the world today says two years after the fact: Before the offer was opened up to the general public, every attendee was FedExed his own set of DVDs and a beautifully bound bencivega copiously illustrated transcript.
Though it took nearly two years to receive this, it was truly like getting a Christmas present in February. All I know is my set is in a safe spot. If nothing bnecivenga, print this sales letter up, bind it and get out your highlighter.
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I subscribe to the Bullets and I agree with your assessment of Gary. Hi, I work for Perry Marshall—he attended the Bencivenga seminar — we are looking to obtain the dvds. Can you please suggest how best to do that? A letter always works better.
Gary Bencivenga » Swipe File Archive | Marketing & Copywriting Examples
Tell Perry to read da Bullets. Thank you for this great review of the b There is an interveiw with the great man at Clayton Makepeaces blog: Lawrence, This story brought a tear to my eye. I know exaclty how you felt and bencjvenga was very touching to read about your struggle in business.
You committed yourself to success and excellence when, unknowingly, it was just around the corner. Thanks for all this wonderful info! Do you know if gary is still selling his dvds? I would like to buy them vencivenga.
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Not a single nauseating pitch or pitchman during the whole two-day event. Nothing for sale even if you wanted it. This is included with your seminar registration The sum of actionable knowledge, acquired over a lifetime, from the copywriting legend is served to you on a silver platter Almost all the copywriting and direct marketing superstars and aspiring ones are present and recognize this as one of the milestones in their careers And the rallying cry for this most unique meeting?
Yet it all was very real. The prospect of missing the Bencivenga seminar was unacceptable I would have given my eyeteeth to attend the Bencivenga Oh wait, I nearly did!
Now the pressure was on. I wanted to return as a winner…and the clock was ticking. Yet that was the very reason we were there. Sounds a shade hyperbolic but this was the watershed event. Not to be repeated.
Some recent evidence of this. Bencivenga Seminar Sales Letter Final thought. Comments I subscribe to the Bullets and I agree with your assessment of Gary.
He, Jay Abraham and Gary Halbert are my heroes. Every attendee was supposed to be sent a boxed set of the DVDs.
What do you think? What a loss that is. I would have loved to have been there. Hi, I would have loved to have been there. Gary is the most incredible guy- warm, generous and giving.
And of course the most obscenely talented copywriter that has ever graced our fair earth. Thanks for sharing that!
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