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MIcroeconomic foundations I

Chapter 1 covers preference theory in some detail. Good discussion of quasi-concavity. Notes on the Theory of Choice. Good discussion of the foundations of microeconomiaa theory.

Most of the focus of the book is on utility in uncertain situations. Still a very readable and interesting treatment of consumer theory. Mas-Colell, Andreu, Michael D.

Curso de teoría microeconómica : David M. Kreps :

Whinston, and Jerry R. Oxford University Press, Chapters 2 and 3 provide a detailed development of preference relations and their representation by utility func- tions.

A lucid and complete survey of the history of utility theory. Has many interesting insights and asides. Discovery of ingenious functional forms that reflect the essential aspects of some problem can provide a number of insights that would not be read- ily apparent with a more literary approach.

Here we look at three aspects of preferences that economists have tried to portray with special functional forms: One approach is simply to regard items of different quality as totally separate goods that are relatively close substitutes. But this approach can be unwieldy because krrps the large number of goods involved. An alternative approach focuses on quality as a direct item of choice.


Although this approach permits some examination of quality-quantity trade-offs, it en- counters difficulty when the quantity consumed of a commodity e. Quality might then be denned as an average see Theil,but that approach may not be appropri- ate when the quality of microedonomia goods is changing rapidly as in the case of personal computers, for example.

Microeconomia per manager

A more general approach originally suggested by Lancaster, focuses on a well-defined set of at- tributes of goods and assumes that those attributes provide utility. Personal Computers This is the practice followed by economists who study demand in such rapidly changing industries as per- sonal computers. In this case it would be clearly in- correct to focus only on the quantity of personal com- puters purchased each year, since new machines are much better than old ones and, presumably, provide more utility.

For example, Berndt, Griliches, and Rappaport find that personal computer qual- ity has been rising about 30 percent per year over a relatively long period of time primarily because of im- proved attributes such as faster processors or better hard drives.

Habits are formed when individuals discover they enjoy using a commodity in one period and this increases their consumption in subsequent periods. An extreme case is addiction be it to drugs, cigarettes, or Marx Brothers movies where past consumption significantly increases the utility of present consumption. One way to portray these ideas mathematically is to assume that utility in period t depends on consumption in period t and on the total of all prior consumption of the habit-form- ing good say X: Modeling Habits These approaches to modeling habits have been ap- plied to a wide variety of topics.


Stigler and Becker use such models to explain why people de- velop a “taste” for going to operas or playing golf. Becker, Grossman, and Murphy adapt the models to studying cigarette smoking and other i 90 Part II Choice and Demand addictive behavior.

They show that reductions in smok- ing early in life can have very large effects on eventual cigarette consumption because of the dynamics in in- dividuals’ utility functions.

Habit formation has also been used in macroeconomics to explain why mone- tary policy affects consumption decisions with long and occasionally variable lags Fuhrer, Phenomena such as making charitable contributions or making bequests to children cannot be understood without recognizing the interdepend- ence that exists among people.

David M Kreps: used books, rare books and new books @

Gary Becker has been a pioneer in the study of these possibilities and has written on a variety of top- ics, including the general theory of social interactions and the importance of altruism in the theory of the family Evolutionary Biology and Genetics Biologists have suggested a microeconmoia form for the utility function in Equation iv, drawn from the theory of genetics.

Bergstrom describes a few of the con- clusions about microdconomia behavior that biologists have drawn from this particular functional form. References Becker, Gary S. The Economic Approach to Human Behavior. The University of Chicago Press, Harvard Uni versity Press,